I partner with established purpose-driven companies caught in the tension between growth demands and mission integrity. Through strategic, values-aligned marketing, I help you authentically communicate your deeper purpose, attract customers who share your vision, and create sustainable growth that amplifies—rather than dilutes—your impact.
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Transform the painful disconnect between your marketing and mission into powerful purpose-aligned growth that reinforces your core values with every customer interaction.
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End the frustration of generic marketing that fails to capture your unique impact, replacing it with authentic communication that resonates with values-aligned audiences.
03.
Break free from the anxiety of standing out in an increasingly crowded purpose space with differentiated positioning that showcases your genuine commitment.
04.
Escape the chaos of fragmented marketing efforts with a cohesive system that protects your mission integrity while making efficient use of your resources.
Marketing Leadership Honors Your Purpose While Driving Results.
Your company exists to create positive change—not just profit. I'd love to help you amplify that mission through marketing that's as authentic and impactful as the work you do.
What is a Fractional CMO?
A fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
Unlike conventional marketing leaders who might focus solely on metrics, I balance data-driven strategies with deep purpose alignment—ensuring your marketing authentically reflects your mission at every touchpoint without overwhelming your resources.
I'll work closely with you to uncover the unique voice of your purpose, create systems that protect your values during growth, and implement marketing approaches that attract the audiences who truly share your vision.
The result? Marketing that feels as authentic as your mission—because it's built from the same foundation of values that inspired you to start your company in the first place.
I’d love to hear what your goals are…and help you reach them with marketing that gets results.
The CEO's Guide To Marketing Metrics:
8 KPIs You Can't Afford To Ignore
If you're not reviewing these 8 KPIs monthly, you don't know the health of your business.
Download my free report to:
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Stop wondering if your marketing is effective
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Avoid wasting your marketing budget
Testimonial
"I’ve had the privilege of working with Jessica Wontor for the past six years, during which she has become an invaluable partner. Jessica's strategic vision and deep insights into our customer base have transformed our marketing efforts. Jessica's ability to craft tailored strategies has led to significant year-over-year growth for our business. If you are looking for a marketing leader who combines deep expertise with a genuine understanding of your business needs, I highly recommend Jessica Wontor."
Speaker, Author, Transformational Leader
Marci Schimoff
Let's Work Together
CMO Engaged
Your mission deserves leadership that understands both purpose and profit.
You'll receive a comprehensive marketing strategy that authentically communicates your impact while driving sustainable growth. I'll work alongside your team to execute the strategy I lay out, ensuring every touchpoint reinforces your deeper purpose. This immersive partnership is ideal for purpose-driven companies navigating critical growth phases where mission integrity is at stake.
CMO Strategy
When your purpose meets a crossroads, clarity becomes essential.
This transformative half-day engagement begins with a deep exploration of your mission, market position, and current marketing efforts. I'll then craft a purpose-aligned strategy that balances authentic impact communication with sustainable growth objectives. Perfect for established purpose-driven companies with capable teams who need strategic guidance.
CMO Advisor
For companies who have completed either the CMO Engaged or CMO Strategy programs, this ongoing support ensures your purpose continues to shine through your marketing. I'll provide regular strategic guidance, helping your team maintain authentic mission communication while adapting to evolving market conditions. This flexible partnership helps protect your purpose integrity through various growth phases and challenges.
Why I Care About Making Your Purpose-Driven Marketing Authentic!
I understand the tension you face daily—the pressure to grow while staying true to the values that inspired your company's creation. When marketing fails to authentically communicate your deeper purpose, it not only frustrates growth efforts but can threaten the very soul of your organization. I'm passionate about helping purpose-driven leaders like you navigate this delicate balance, creating marketing approaches that amplify your impact rather than dilute it.
Schedule a conversation to explore how purpose-aligned marketing could transform both your impact and growth.
Testimonial
“We’ve had the pleasure of working with Jessica since 2018. She supported our entry into social media advertising from the startup of outreach to our now growing program. Her stewardship of our campaigns, input into launch strategy, oversight of ads, etc., were critical to our growth and continued success. She was the perfect fit for us to get started in online advertising. I highly recommend her services and honor the contributions she’s made to Morter Institute.”
Director Strategic Initiatives
Kris Conlin
Let's Get Started
Chat
Schedule a 20-minute call to see if a Fractional CMO is a good fit.
Strategy
We will get on a longer call to deep dive into your needs. Then, I’ll share the steps I recommend with a proposal.
Marketing Transformation
In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
What Will I Do As Your Fractional CMO?
Create your purpose-aligned marketing strategy
Refine your messaging and positioning for impact
Implement purpose-protection systems
Map out your customer journey
Build your purpose-aligned marketing team to execute
Manage KPIs so your marketing makes you money
Develop diverse channels to ensure you're not overly dependent on a single source
Adapt quickly to changing conditions ensuring that marketing strategies remain relevant and effective
Identify and address any gaps or missing pieces within your operations
How to Know if You Need a Fractional CMO:
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You are running your marketing team instead of focusing on your company's mission
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You’re not sure what campaigns to have your marketing team try next
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You don’t have your customer journey mapped out, or clear KPIs for your campaigns
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You have a great marketing team, but you are missing a strong leader to leverage that team to meet your goals
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Your growth has plateaued, and you're seeking strategies to reignite momentum and drive sustainable growth.
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You're facing challenges in distinguishing your brand in a crowded market
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Your marketing efforts are fragmented, creating inconsistent messaging
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You've outgrown founder-led marketing but want to preserve your values
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You need a leader who understands both purpose and profit
Testimonial
"Jessica takes the time to invest in your success, looks at the bigger picture, and puts in great effort to understand your business. She really understood the intricacies of each digital platform and how we can use retargeting to move our audiences along the customer journey. Her ability to shed light on different digital marketing algorithms, strategies, and opportunities served as a core strong point in working with her."
Digital Marketing Director
Brittany Dodd